Wellness classes as a building amenity in Miami
Your building already has the gym, the pool and the yoga room — facilities most of Miami cannot match. And at six in the evening they are empty. Not because they are not good enough; they are excellent. Residents simply do not know what to do once they walk in. We bring the schedule and the instructor — for the residents in their seventies and for the ones in their thirties. You keep the amenity.
The gym is built. The schedule is empty.
The equipment was specified, installed and photographed for the brochure. And most evenings, nobody is in it. The square footage is a fixed cost that produces nothing — not because the room is wrong, but because a room is not a reason to come down.
A gym does not fill itself. Your best attendee is sixty-eight.
If you have tried this before and attendance died after three weeks, it was not the equipment and it was not the building. Almost nobody goes down to a gym alone, at seven in the evening, to train without a plan. People go down when there is a class, at a fixed hour, with other people in the room — the same way they do with any amenity they have to book. And the residents who show up most are rarely the twenty-five-year-olds. They are the ones in their sixties and seventies, who have the time, want the company, and will never set foot in a room full of barbells. Programme for them and the floor stays busy.
A programmed room belongs in the rent roll. An empty one is a cost.
It turns unused square footage into a line residents pay for
A documented service belongs in the rent roll and in the sales conversation. An empty room is an expense; a programmed room is part of what the residence is worth.
It gives residents a reason to use what you already paid for
Occupancy of the wellness floor is not an equipment problem. Attendance follows a fixed hour and a name on the door — the same way it does in every studio in the city.
It extends to residents' guests
A resident who can bring a guest to a class is a resident showing the building to someone — inside your own walls.
Mobility, stretching, yoga, calorie burn and staying active. We staff it, you keep the amenity.
Mobility
The class anyone can attend whatever their condition, and the one that fills first.
Stretching
Guided stretching and recovery. Low intensity, no equipment, and the easiest class to fill on a weekday evening.
Yoga
Guided sessions for a mixed room, in the space the building already has.
Calorie burn
For residents who want to sweat. Stations set up and taken down by our instructor, with the equipment we bring.
Staying active
Movement to hold on to health: balance, stability and controlled work, with no jumping and no floor work. This is what keeps residents in their seventies coming down.
Format, frequency and hours are set with you. We bring the instructor and the equipment; the room stays yours.
Built for towers, branded residences and hotels with a room and no schedule.
Fisher Island, Key Biscayne, Miami Beach, Brickell, Downtown, Coconut Grove and Coral Gables, among others.
When we say this is not for you
We would rather tell you now than three months in. A class runs from four residents upwards, with no maximum — but it does need a space, and one person on your side to announce the first schedule. Without someone announcing it, attendance never starts.
What building managers ask
Who can attend the classes?
Residents of the building and their guests. The classes are adapted to whoever is in the room, from active professionals to residents in their seventies.
Do we need to buy equipment?
No. The instructor arrives with what the class needs and leaves with it. If your gym already has what we use, we use yours.
How many residents does a class need?
From four upwards, and there is no maximum. We would tell you before starting rather than run something that dies on its own.
Tell us about your building.
Tell us the building and your role. We take it from there.
Fisher Island · Star Island · Indian Creek · Palm Island · Hibiscus Island · Venetian Islands · Key Biscayne · Miami Beach · South Beach · Mid-Beach · Surfside · Brickell · Downtown Miami · Edgewater · Wynwood · Design District · Bal Harbour · Sunny Isles · Coral Gables · Coconut Grove
